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The aim of this campaign was to promote Spotify's Daily Drive playlist. Due to the pandemic, more people are working from home and are struggling to find a healthy work/life balance. For our case study, we wanted to help our audience by showing them what they've been missing- their commute. Turns out, the commute was never about the drive.
Art Directors: Kat Best, Bryant Fortenberry, Parker Hutchens
Copywriting: Terry Turner III, Alex Ramirez
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