The aim of this campaign was to promote Spotify's Daily Drive playlist. Due to the pandemic, more people are working from home and are struggling to find a healthy work/life balance. For our case study, we wanted to help our audience by showing them what they've been missing- their commute. Turns out, the commute was never about the drive.

​

​

Art Directors: Kat Best, Bryant Fortenberry, Parker Hutchens

​

Copywriting: Terry Turner III, Alex Ramirez