DraftKings is one of the most popular fantasy sports betting sites in the US. For this campaign we did not target typical sports fans; but rather men who are more analytical and enjoy taking calculated risks. Yes, nerds.
Art Director: Kat Best
Copywriter: Julia deVries
Behind the scenes!
I shot all the images for this campaign in my apartment. I took everything off the walls, moved all the furniture, and took down all the Christmas decorations (it was the holiday season). I taped black chalkboard wrapping paper on the wall for a backdrop. This was also shot in the middle of the pandemic so in order to minimize contact with talent I did lighting tests with my plastic Santa.