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As of 2021 Pep Boys will have been helping people with their automotive needs for 100 years, an entire century of auto repair. In a time when people trust mechanics less and less, we’ve created a campaign focused on honest auto repair, while still presenting Pep Boys 100-year longevity in a way that says “we’ve seen it all.”

Art Direction: Kat Best

Copywriting: Terry Turner III

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