Cat owners tend to be observant to their pets well being. However, it is often difficult to know what may be wrong before seeing physical symptoms. Pretty Litter is a color-changing litter formula that monitors feline health, a completely new concept. So our concept pays homage to its one-of-a-kind edge while encouraging the idea that one should keep their feline friend feeling like themselves.

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Art Direction: Kat Best

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Copywriting: Terry Turner III